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More direct-marketing channels
Email, WhatsApp and SMS carry most programmes. The channels here get added when they'll lift the result, not because they're new. We run them inside the systems you already trust, with one plan and one report across the whole mix, so every send earns its place against revenue.
Different tech. Same playbook.
The pipes change from channel to channel. The work behind them doesn't.
Audience segmentation, lifecycle mapping, offer architecture, creative testing, measurement and the weekly optimisation loop are the same craft we apply to Email, WhatsApp and SMS. You get one team, one plan and one report across every direct channel we run for you.
Your stack, or the best one for the job.
We work inside the systems you already pay for, so nothing has to move. Where a channel needs new plumbing, we pick the best tool for the job and configure it cleanly alongside what you have.
No migration, no procurement cycle, no rip-and-replace. The outcome is the brief, the platform is just the route to it.
The channels
Grouped by how we run them. Same strategy, same measurement, different pipes.
Conversational direct - emerging
Different tech, same playbook. We plan, segment, ship and measure these channels the same way we run your Email, WhatsApp and SMS programmes - they just use newer pipes.
Vonage, Infobip, Sinch - sender brand verification required.
Rich, branded business messaging on Android and (increasingly) iOS, with read receipts and verified sender. We use RCS where SMS deliverability is fine but the conversion would lift if the message looked like a brand.
OneSignal, Braze, Iterable, native APNs/FCM via your existing app.
Targeted, segmented push for app and web. Used inside a lifecycle - never as a blast channel. Strategy and segmentation are the same models we apply to email; the delivery pipe is different.
Often paired with Email.
Braze, Iterable, Customer.io - in the SDK you already ship.
Contextual messages shown inside your app to users in a specific state (cart held, trial ending, onboarding stuck). Lifecycle logic and creative testing are run from the same brief as your email lifecycle.
Often paired with Email.
Twilio Voice, Vonage, Genesys - integrated with your CRM.
Outbound calling and IVR for collections, win-back, appointment reminders and high-value reactivation. Same audience and offer architecture as the rest of the programme, delivered as voice.
Often paired with SMS.
LinkedIn Sales Navigator / Recruiter - sequenced via HubSpot, Salesloft or Outreach.
Permissioned 1-to-1 outreach to named LinkedIn members - written by humans, sequenced like email, never auto-spammed. We use it surgically for ABM and high-value B2B nurture. We do not run LinkedIn ads.
Often paired with Email.
Meta Cloud API + your CRM - same plumbing as your WhatsApp programme.
Conversational direct messaging through Instagram for brands where IG is the customer's preferred chat surface. Opt-in, two-way, lifecycle-triggered. We do not run Instagram ads or boost posts.
Often paired with WhatsApp.
HubSpot, Marketo, Salesforce Web-to-Lead, native CRM forms - embedded in your site.
Forms are where the rest of the programme starts. We design, build and instrument the capture surfaces (landing pages, gated content, progressive profiling) that feed your email, WhatsApp and SMS lists. Consent-first, accessible, server-validated.
Often paired with Email.
Africa's Talking, Infobip, Clickatell - aggregator-led, MNO short-code required.
Session-based menus on any handset, no data required. Critical for South African and pan-African programmes reaching customers on feature phones or low-data plans. We run it for opt-in capture, balance checks, surveys and conversational reactivation.
Often paired with SMS.
Last reviewed: June 2026
Common questions
No. No CPC, no Google Ads, no Facebook or Meta ads, no LinkedIn ads, no Instagram ads, no programmatic, no CTV. Inboxd does direct marketing only - permissioned messages sent straight to a known person on a channel they own (inbox, phone, app, LinkedIn InMail, Instagram DM). If you need paid media we'll refer you to a specialist; what we do sits alongside it, not instead of it.
Because the economics are different and the craft is different. Direct marketing is permissioned, addressable and measured against revenue per recipient. Paid media is auction-based, anonymous at the top of the funnel and measured against impressions and clicks. Trying to do both well from one team usually means doing both badly. We pick the lane we're best in.
No. We use Meta Cloud API for WhatsApp and Instagram DM, and LinkedIn for InMail. Those are the 1-to-1 messaging products on those platforms - not ads. We never run paid promotion on Meta or LinkedIn (no ads, no boosted posts, no sponsored content). Working in the platform isn't the same as running ads on it.
Yes. We run RCS through Vonage and Infobip for senders with brand verification in South Africa and the EU. RCS sits between SMS and WhatsApp - branded, rich, with read receipts - and we use it where the message would convert harder if it looked like the brand instead of a number.
No. We work inside the stack you already pay for - Klaviyo, Braze, HubSpot, Salesforce Marketing Cloud, Iterable, Customer.io, Mailchimp, Twilio, MessageBird, Infobip, GA4 and most others. No migration, no procurement cycle, no rip-and-replace. If your platform isn't on that list, ask - we've almost certainly worked in it.
Because the strategy isn't the tech. The same team runs the audience model, lifecycle map, offer architecture, creative testing and measurement - and then picks the right pipe per moment. You get one plan and one report across every direct channel we run for you.
Ask. If it's addressable, permissioned and measurable against revenue - voice, RCS, push notifications, in-app, anything CRM-fed - we'll either pick it up or tell you straight that it doesn't fit. If it's paid media, we'll refer you to someone who does it well.
Strategy first, always. We start with your data, lifecycle and economics, then pick the smallest mix of direct channels that hits the number. Email, WhatsApp and SMS carry most programmes; the channels on this page get added when the strategy says they'll lift it.
Last reviewed: June 2026
We don’t sell platforms and we don’t run ads on them. We operate the messaging products you already pay for, and keep the licence, data and reputation in your name. TouchBasePro is our preferred platform; we’ll recommend it when it’s the right fit, and run yours when it isn’t.
What we don’t do:No Google Ads, no Facebook or Meta ads, no LinkedIn ads, no Instagram ads, no programmatic, no CTV. Using a platform’s direct-messaging product is not the same as buying its advertising inventory.
Channel you need isn't listed?
Thirty-minute call. We'll tell you straight whether the channel fits your numbers - or whether your existing mix should do the work first.